Courtside with Pri is the unfiltered broadcast of a 35-something founder, new dad and padel obsessive — building a digital marketing agency in Mumbai while figuring out a 3am feed and a backhand drop shot. Sport energy. Founder mind. Father heart. No pretending.
PILLAR 01
PADEL.
The reset, the rage, the rally. On-court footage, training reels, lessons that translate to life and business.
// Match clips · drills · gear
// Wins, losses, lessons
// "What padel teaches you about…"
PILLAR 02
PIXELS.
The agency life. Marketing tactics, founder mistakes, agency wins, behind-the-scenes from Bombay Blokes.
// Tactical breakdowns
// Hire / fire / scale stories
// Tools, frameworks, hot takes
PILLAR 03
PARENTING.
The new dad chaos. Anecdotes, screw-ups, sleep wars, the soft stuff that makes the rest of it matter.
// Anecdotes & one-liners
// Real talk & tiny wins
// The "why" under the hustle
POSITIONING STATEMENT
For founders, fathers and weekend warriors building real things in real time — courtsidewithpri is the most honest seat in the house: Padel. Pixels. Parenting. Three Ps. One life. No filters.
02 — LOGO SYSTEM002 / 008
THE MARK./ THE STAMP. THE SIGNATURE.
A condensed wordmark anchored on a stadium-style baseline. The strikethrough "/" is the visual signature — a service line, a slash of confidence, a divider between life and content.
A — PRIMARY LOCKUP / DARK
COURT/SIDE
WITH PRI.
USE: 90% OF PLACEMENTS
B — INVERSE / LIGHT
COURT/SIDE
WITH PRI.
USE: LIGHT BACKGROUNDS
C — ACCENT / VOLT
COURT/SIDE
WITH PRI.
USE: HERO MOMENTS
D — MONOGRAM / CSWP
CP
USE: AVATAR · WATERMARK · APP ICON
E — STACKED COURT BLUE
COURT/SIDE
WITH PRI.
USE: PADEL / SPORT POSTS
F — INLINE / ONE-LINE
COURTSIDE/WITHPRI
USE: HEADERS · STORY HANDLE
CLEAR SPACE & MIN SIZE
Maintain clear space equal to the cap-height of "C" on all sides. Minimum digital size: 28px height for primary lockup, 24×24px for monogram. Never stretch. Never re-color "/" outside the approved palette. Never add stroke or shadow.
03 — COLOR PALETTE003 / 008
VOLT FIRST./ BLACK ALWAYS.
A high-contrast, sport-grade palette. Court Black is the field. Volt is the spike. Court Blue, Hot, Cyan and Clay are the tactical accents — never more than two in a single frame.
// COLOR DISTRIBUTION RULE — 50 / 25 / 15 / 10. NEVER FLATTEN INTO EQUAL THIRDS.
04 — TYPOGRAPHY004 / 008
STADIUM CONDENSED/ BUSINESS CLEAN.
A 3-font system. Anton hits like a jersey number. Bebas Neue carries stadium-style copy and labels. Archivo handles long-form caption work. JetBrains Mono is the broadcast/scoreboard accent.
DISPLAY
ANTON / GOOGLE
700 · UPPERCASE
USE: HEADLINES · COVERS
PADEL. PIXELS. PARENTING.
STADIUM
BEBAS NEUE / GOOGLE
400 · UPPERCASE
USE: LABELS · EYEBROWS · TAGS
COURT BLUE / SET 01 / GAME ON / EPISODE 14
HEAVY
ARCHIVO BLACK / GOOGLE
900 · UPPERCASE
USE: SUB-HEADS · CTAS
SHOTS WE TOOK / WEEK 12
BODY
ARCHIVO / GOOGLE
400 / 500 / 700
USE: CAPTIONS · CAROUSELS
Most founders aren't burnt out from the work — they're burnt out from the lack of clarity. The reps you take on a padel court won't lie to you. The reps you take on a marketing brief, on a parenting routine, on a Monday standup — same rule. Show up. Hit clean. Reset.
Five recurring visual devices: the slash "/", the court rectangle, the scoreboard tag, the half-tone marquee strip, and the ribbon stamp. Use them like Nike uses its swoosh — sparingly and with intent.
// COURT MOTIF
/
// THE SLASH
LIVE
SET 01 / 6–4
// SCOREBOARD
RIBBON STAMP
// THE STAMP
USAGE RULE
One signature element per asset. A scoreboard tag or a slash or a ribbon — never all three. The court motif is reserved for sport content. The slash works everywhere.
06 — INSTAGRAM SYSTEM006 / 008
THE FEED./ THE GRID. THE GAME.
A 9-tile rolling rhythm. Quote → Pillar → Photo → Stat → Anecdote → Carousel — alternating dark, volt and accent tiles so the grid never flattens. Every third post is a "hero" volt or court-blue tile.
CP
courtsidewithpriPadel · Pixels · Parenting
YOUR BACKHAND WILL TELL ON YOU.
SHOTS WE TOOK WEEK 12
04
REASONS YOUR FUNNEL LEAKS
// COURT 4 · 6:48 AM
3AM
// THE NEW STAND-UP
DAD MODE: ON. EGO MODE: OFF.
5 RULES OF A GOOD CALL
// SHOW UP EARLY // MUTE WHEN LOST // LISTEN TWICE // CLOSE THE LOOP // SEND THE NOTES
// PADEL VIENNA · OCT 25
PIXELS DON'T LIE.
// GRID RHYTHM & CADENCE
3-COLUMN ROLLING PATTERN
ROW 01 — QUOTE / VOLT HERO / BLUE STAT
ROW 02 — PHOTO / DATA / HOT TAKE
ROW 03 — LIST / PHOTO / CYAN PUNCHLINE
POSTING CADENCE
MON — PIXEL / TACTICAL POST
TUE — PADEL REEL OR PHOTO
WED — QUOTE TILE (HERO)
THU — CAROUSEL (PIXEL OR PADEL)
FRI — DAD ANECDOTE
SAT — BTS / WEEKEND SLICE
SUN — REFLECTION / RECAP
VISUAL RULES
// NEVER 2 BRIGHT TILES TOUCHING
// EVERY 3RD POST = VOLT OR COURT
// ALWAYS 1 PHOTO PER 3 GRAPHIC TILES
// CARRY THE SLASH "/" IN HEADLINE COPY
POST TEMPLATES // 1080×1080
// QUOTE 01CSWP
YOUR BACKHAND WILL TELL ON YOU.
@COURTSIDEWITHPRI/ /
PILLAR · PADEL
SHOTS WE TOOK WEEK 12.
// PIXELS
73%
OF FOUNDERS UNDERPRICE THEIR FIRST 3 RETAINERS. STOP DOING THAT.
SWIPE →// 04 OF 08
04
REASONS YOUR FUNNEL LEAKS.
COURTSIDE/WITHPRI
// COURT 4 · 06:48 AM
PADEL.
FIRST RALLY BEFORE FIRST SLACK MESSAGE.
/ /
// ANECDOTE 07
3:14AM. SHE'S CRYING. I'M PITCHING A CLIENT IN MY HEAD.
First 90 days of fatherhood is a brutal masterclass in priorities. Every meeting feels heavier. Every "urgent" feels lighter. The agency keeps growing. So does she.
COURTSIDE/WITHPRI
5 RULES OF A GOOD CALL
01 Show up early. Always.
02 Mute when you're lost. Listen.
03 Repeat the goal in their words.
04 Close every loop before logoff.
05 Send the recap in 2 hours.
/ / PIXELS
// HERO TILECSWP
DAD MODE: ON. EGO MODE: OFF.
@COURTSIDEWITHPRI
// AGENCY DIARY · 042
LOST A CLIENT. KEPT A LESSON.
— BOMBAY · MARCH
STORY TEMPLATES // 1080×1920
// QUICK POLL
FOREHAND OR BACKHAND. PICK YOUR WEAKNESS.
FOREHAND
BACKHAND ✓
// QUOTE OF THE WEEK
GROW THE AGENCY. GROW THE BACKHAND. GROW THE BABY.
@COURTSIDEWITHPRI / 003
// 1 TAKEAWAY
UNDERPRICED RETAINERS = RESENTFUL TEAMS. FIX YOUR FLOOR.
SWIPE UP →
BTS
SUNDAY RESET: ICE BATH + EXCEL + DIAPER.
REEL COVERS // 1080×1920
// PADEL · DRILL 04
THE BANDEJA NOBODY WANTS TO PRACTICE.
// PIXELS · 47S
3 LANDING PAGE BUGS KILLING YOUR ROAS.
// PARENTING · LIVE
ONE MONTH IN. EVERY BOOK WAS WRONG.
// AGENCY DIARY
HOW WE 10X'D A CLIENT WITHOUT NEW BUDGET.
07 — VOICE & TONE007 / 008
SHARP. WARM./ NEVER PREACHY.
Bombay-direct, sport-confident, founder-honest. Says less. Means more. Drops the metaphor before it gets cute. Self-deprecating before self-promoting. Real over relatable.
WE DO.
Open with a punch line — like a sports headline.
Use sport metaphors that actually fit (and stop using them when they don't).
Show the loss before the lesson. Always.
Talk to founders, fathers, players — not "audiences".
Use "/" as our visual signature in copy too.
Drop in real Bombay-isms. Yaar. Boss. Apun. Scene.
WE DON'T.
Hustle-bro motivation. No "rise and grind" energy.
Generic LinkedIn-speak. ("Excited to share…")
Over-explain. If it needs 4 caveats, it's the wrong post.
Use emojis as filler. Use the slash "/" instead.
Subtweet, vague-post, or moralize.
Pretend the agency, the kid, or the backhand are perfect.
CAPTION SAMPLE — PADEL POST
Lost the first set 2-6. Came back, won 7-5 / 6-3.
Not because the forehand got better. Because I stopped trying to win every point and started trying to lose less. Same thing applies to a client meeting on Monday. / / #padel #cswp
CAPTION SAMPLE — DAD POST
I rehearsed a pitch deck at 3:14am with one hand on a milk bottle.
The deck was decent. The bottle was warmer than my last 6 cold emails. Boss, the priorities reorder themselves whether you ask them to or not. / / #newdad #cswp
08 — PHOTO · HASHTAGS · APPLICATION008 / 008
PHOTO LANGUAGE./ HARD LIGHT. REAL ROOMS.
High contrast, low fuss. Court at golden hour. Office at midnight. Pram at 4am. Always one strong colour, never a Lightroom preset that screams "creator". When in doubt — underexpose, then push the volt.